Three ecommerce marketing moves to use this week
Turn site-search terms into better product paths
Export the last 30 days of internal search terms and sort them by frequency and result quality. Flag searches that return zero products, irrelevant products, or a long list with no obvious best choice. For example, if shoppers made 240 searches and 36 produced no useful result, 15% of search demand hit a dead end. Add synonyms, redirect common terms to the right collection, and create a focused landing page for repeated high-intent searches. A shopper who types “linen work shirt” should not have to browse a general shirts page. This works because internal search reveals what visitors want in their own words, while better routing removes friction after intent already exists. It also gives merchandising and SEO teams a shared list of real demand signals. Before Friday, review your top 50 search terms and fix the five biggest dead ends.
Build bundles from products customers already combine
Use order data to find pairs or groups that appear together, then present them as a useful set rather than an arbitrary promotion. As a worked example, if 1,000 recent orders contain 140 purchases of both a travel mug and a cleaning brush, that is a 14% observed co-purchase rate. Test a “Mug Care Set” on both product pages, in the cart, and in one email. Keep the original products available, show the combined price clearly, and track bundle views, attach rate, average order value, and gross margin. This works because the recommendation is based on behavior customers have already demonstrated; it reduces the effort of discovering compatible products and can increase basket size without requiring a blanket discount. Do not bundle items merely because they share a category. This week, pull a co-purchase report and launch one bundle with a measurable control.
Time replenishment emails to product usage
Replace generic monthly reminders with a send schedule based on how long the product should last. If a bottle contains 60 capsules and the suggested use is two per day, the expected usage window is 30 days. Send the first reminder around day 24, then a shorter follow-up around day 29 for customers who have not reordered. Use the same logic for coffee, skincare, pet supplies, filters, and other consumables. Where usage varies, ask customers to choose a faster or slower reminder schedule at signup. This works because the message arrives near the moment a customer may need the product, instead of relying on an arbitrary calendar date. It also gives the email a clear reason to exist: preventing an interruption in a routine. Exclude recent purchasers and honor consent and unsubscribe settings. This week, calculate the expected usage window for your top replenishable product and schedule two reminders.